WhiteLight Design Inc. - Branding and Promotional Design














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Branding and Promotional Design


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Branding and Promotional Design are not just developed by advertisers and graphic designers, today the art has extended to market researchers, and industrial designers to marry product with trade brand to create trendsetting memories. Branding refers to the practice of unifying the wholistic image or recall perception of a product as labels of ownership. This ownership is directed to its customers and end users. Branding development is a multi-dimensional approach to advertising promotion including attempting to reach into the short and long term memory of customers by visual, auditory, olfactory and tactile sensory stimulation and repetition. A compelling brand makes it clear what a company stands for and what it doesn’t. The key is being able to turn your company’s values into a consistent recognizable visual presence.


 Services  

Graphic Design

  • Marketing Image Development
  • Logos / Corporate Identity - See Logo Identity Lights
  • Brochure / Flyer Design
  • User / Service Manuals
  • Control Panels / Product Graphics - See HF - User Interface
  • Web Image / Domain Design - See Web Design
  • Patent Illustration - application & submission drawings (priced by the page)


  • Graphic Design
    • is probably the most important aspect to the product business development program. We believe "Image is everything". We view graphic design as the porthole to a much deeper view of communication. Our philosophies are that the business of communication‚ specifically graphic design must first function, as well as communicate its purpose and intent. We view image design from the vantage point of the total picture.

    From the simplest logo design to the most complex corporate brochures to product packaging and corporate identity, it is all part of the graphic communication package. WhiteLight Design offers a full spectrum of graphic design services which will stand alone or incorporate into an existing program. Our objectives are to assist our Clients in creating and implementing dynamic two and three dimensional graphic communication programs which can cross over many formats and create a unified message.

    We will be happy to quote any size graphic design program. No business communication is too small to make a statement.

    Packaging Design

    		Packaging Design is the most widely expansive area to mass merchandisers. We view packaging design as a functional billboard. You only have one chance to make a first impression, does your package do the job. Packaging design is the launching point for creating product interest and sales. The individual package, as well as the merchandizing grouping, must operate to deliver and communicate one cohesive message. Packaging design must compliment the design, form and appearance of the product. The packaging system design must first function effectively, clearly communicating its purpose and intent. What packages jump off the shelf at you. From assembly line to box, from box to pallet to shipping container, to the store shelf, a packaging system must a well structured program. The changes in paper, plastics and packaging technologies call for experience and expertise to minimize size and the expense of implementing packaging designs. We believe in precise planning and focus testing the most promising concepts. Every package design must meet rigorous testing and regulatory standards. A package must protect the product, withstand hazardous transport distributors, rough handling and adverse storage conditions and ultimately entice customers to pick up the product and purchase it. With the cost of retail space at a premium, standardized container sizes have put the push on creative package systems. WhiteLight Design has an experienced team who can simply "bag 'n' tag" your product or develop a complete container/pallet system creating a complete branding and merchandising display program. Let us shine the spotlight on the packaging design opportunities available to you.

    POP Display/Exhibit

  • Total Exhibition Programs
  • Packaging / Point of Purchase Design
  • Merchandiser / Display (Counter-Top / Island / End Cap)
  • Trade Show Booths "Small to Large"
  • Photography Services
  • Marketing & Promotional Pieces


    • Many companies use exhibit design to promote their goods and services. We view exhibition design as a sculptural billboard which must compliment the total corporate image. The space and interaction of the design must communicate at many levels, like a large scale package design which people are able to interact with and experience. To create a lasting impression, design exhibitions require a systematic approach and thorough planning, coordination and cooperation of owners, managers and contractors. Whether you need a small photo panoramic backdrop or a multi-dimensional space, we have an experienced team who can deliver. Let's lighten up your exhibit plans this year. You only have one shot at making a first impression; let's make it a memorable one.

    Other Services

  • Signs
  • Web

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    WhiteLight Design is a full spectrum Industrial Design, Product Design Engineering consulting firm which includes a virtual network of creative professionals who have formed an alliance to bring high quality Industrial Design, Engineering, CAD-CAE-CAM, Prototyping and Branding new product development services to our growing Clientele.  All services are quoted by the hour or by the project. See Strategic
    Development Process     (SDP)    . The key to "Doing It Right the First Time" is planning, execution, refinement and delivery as agreed.

     See Services Capabilities

    See Services Full Listing

    See Getting Started